SmartAdz is a division of DM Graphics Inc, a print and marketing company specializing in direct mail since 1980. SmartAdz was created to provide direct mail services to local small business owners who are looking to advertise their products and services to their community at affordable rates.

A MegaCard is a multi-business, shared community card that is mailed by Canada Post to a targeted audience of about 10,000 middle to high income homes in your local community. Depending on the size, it contains up to 16 spaces of small, medium and large ads on the front and back of the card. It is printed on a high quality 14pt card stock and protected with a high gloss coating.

Because the cost is shared by many businesses, the cost of advertising is reduced significantly. Among other benefits, it features 100% exposure, unlike ads inside magazines, and a large size that immediately stands out in the mailbox.

In addition, since there are up to 16 different industries on the card, chances are much better that a local homeowner will hang on to the card for an extended period of time. This makes the card especially “fridgeworthy.”

No, not on the same card as you. Ads are limited to only one industry per card. Spots on subsequent cards are determined by first come, first served, or if you contract for multiple cards.

No, we will design your ad at no additional cost. All we need are a few details about your business and your promo offer, and we will put it together for you. If you do design your own ad, it will need to be in print-ready format.

No, the price to get a spot on the card includes design, printing and postage. HST is extra.

Absolutely! Specific response rates for Canada Post’s Neighbourhood Mail™ service  are not publicly disclosed, as they can vary based on factors such as the campaign’s design, target audience, and offer.

However, Canada Post’s research indicates that direct mail can be a highly effective marketing channel. Notably, 81% of Canadians read their mail immediately upon receipt, and 74% take notice of direct mail advertising. Additionally, approximately 50% of recipients have purchased a product or service from a direct mail piece within six months of receiving it.

Direct mail offers tangible, trustworthy, and highly targeted marketing with stronger response rates and longer-lasting impressions compared to digital ads. When combined with digital strategies, it can significantly boost overall campaign performance. Here is a better breakdown:

1. Tangible and Memorable

Physical mail creates a sensory experience, making it more memorable than digital ads. Recipients can hold, touch, and revisit it, increasing its staying power.

2. Higher Response Rates

Direct mail consistently outperforms digital ads in response rates. According to the Data & Marketing Association (DMA), direct mail has an average response rate of 4.9% for prospect lists and 9% for house lists, compared to 1% or less for email and social media ads.

3. Less Competition in the Mailbox

With most marketing moving online, mailboxes are less crowded. Your message stands out more compared to oversaturated email inboxes or social feeds.

4. Highly Targeted and Personalized

Direct mail can be tailored to specific demographics, income levels, or purchase behaviors. Variable data printing (VDP) allows for personalized offers, names, and images, boosting engagement.

5. Longer Shelf Life

Unlike digital ads, which are easily scrolled past or deleted, direct mail tends to linger in homes or offices. Many recipients keep postcards, coupons, or catalogs for future reference.

6. Trust and Credibility

Physical mail feels more trustworthy and legitimate, especially for older consumers. It isn’t associated with spam or phishing scams, which makes it more credible.

7. High ROI Potential

While direct mail can have higher upfront costs than digital ads, it often delivers a strong return on investment (ROI). The DMA reports that direct mail generates an average ROI of 29%, comparable to social media marketing.

8. Effective for Local and Geo-Targeting

It’s ideal for local businesses targeting specific neighborhoods. Canada Post’s Neighbourhood Mail service, for example, allows you to send mailers to every home in a defined area.

9. Better Attention and Engagement

People tend to spend more time with physical mail. Research shows that recipients engage with direct mail for an average of 8.4 minutes, whereas they spend mere seconds on digital ads.

10. Integration with Digital Marketing

Direct mail can enhance digital campaigns. Using QR codes, personalized URLs (PURLs), or promotional codes, you can drive recipients to online landing pages, boosting multi-channel engagement.

11. Trackable and Measurable

With unique promo codes, dedicated phone numbers, or PURLs, direct mail effectiveness can be accurately tracked and measured.

12. No Ad Blockers or Spam Filters

Unlike email or digital ads, direct mail bypasses ad blockers and spam filters, ensuring your message reaches its intended audience.

No contract is required. However, if you want to commit to more than one card, we can arrange more competitive pricing.

MegaCards mail 4 to 6 times per year in the local community.

1. Check Availability

2. Choose an ad size

3. Make your Payment

4. If we are designing your ad, please send us:

• • Company Name
  • Company logo
  • Address
  • Phone #
  • Website (if applicable)
  • Your special offer or promo

We will send you your ad for approval before it is printed.

If it has anything to do with direct mail, we can do it – postcards, solo mailers, personalized mail packages, etc. This includes data preparation, postal sortations, offset, digital and Variable Data Printing (VDP), and delivery by Canada Post. Over the years, we have produced and mailed millions of packages, both in Canada and USA.

If the card has been printed or mailed, unfortunately no. If your ad has been designed by us and the card is not yet printed, there is a $100 design fee and the remainder will be refunded. If no design has been created by us and the card has not been printed or gone to print, you will receive a 100% refund.